4-Wheel-Parts-logo-6-16-15Compton, California – 4 Wheel Parts, the global leader in off-road performance product sales and installation, is revealing its brand new Boise, Idaho location with a family-friendly grand opening celebration on Saturday, June 3. The free event, located on 8001 Franklin Rd., officially unveiling the retailer’s 79th North American location, will feature special grand opening discounts, installation specials and multiple giveaways throughout the day.

As it opens its doors to the brand new state-of-the-art showroom and service bay, 4 Wheel Parts introduces its unique off-road shopping concept in person in addition to other activities.

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Off Highway Vehicle recreation has a new, powerful voice. In an impressive partnership between businesses, advocacy groups and riders, Riders Unite has come to the front lines in promoting OHV interests across the board.

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STOW, OHIO: Mickey Thompson Tires & Wheels has added to its impressive line of street performance wheels with the new Sidebiter Lock, which features a popular satin black finish. The Sidebiter Lock wheels showcase Mickey Thompson’s modern styling cues and embody the company’s mantra to “Stand on the Gas.”

SEMA-Logo-1-3-13DIAMOND BAR, Calif. — Tim Martin from K&N Engineering has been elected the chairman-elect of SEMA and will help the SEMA Board of Directors lead the association for the 2017-2019 term. Martin fills the position held for the past two years by Wade Kawasaki of The Coker Group. Kawasaki will begin serving his term as chairman in July. James Lawrence from Power Automedia was also voted onto the SEMA Board of Directors, and Greg Adler from Transamerican Auto Parts was re-elected and will serve another term.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by all SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturer reps, and services.

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After months of negotiations with regulations agencies, Fiat Chrysler Automobiles has formally put forward an application to certify its 2017 model-year diesels.

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Ford is offering Android Auto and Apple CarPlay software to many of its customers who missed out on the technology.

General Tire's new Grabber X3 is included in its new sales promotion.

General Tire’s new Grabber X3 is included in its new sales promotion.

Fort Mill, S.C. – The warmer spring temperatures get us thinking of road trips and summer vacations.  General Tire wants to put money back in drivers’ pockets that can be used to help fund those trips when they purchase a qualifying set of four new General Tires. The promotion starts today and runs through June 15.

offroad dually
Dually trucks are not typically the platform of choice when building a lifted off-road vehicle. However, this guy did his homework and built one bad Chevy Silverado off-road dually.

Nissan TITAN XD PRO-4X Project Basecamp
FLAGSTAFF, Ariz.
– Nissan recently took the wraps off a specially modified 2017 TITAN XD PRO-4X 4×4 called “Project Basecamp.” Designed as a dream project vehicle for overlanding enthusiasts, it will be on display this weekend at the Overland Expo 2017 WEST, one of the premier annual overlanding events in the country. The Overland Expo combines overlanding training classes and demonstrations with an extensive trade show of camping, outdoor, vehicle and motorcycle equipment.

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This week we’re out in Colorado getting our first honest impression of the Chevrolet Colorado ZR2. At the moment, we’re not exactly on a  Fight Club policy where we can’t talk about what we’re doing here… we just can’t talk about our ride impression of the truck until next week.